A brand new book that reveals the challenges and opportunities facing industry through the eyes of motorsport – perhaps the most competitive global business of all
Authors: Chris Aylett, Nick Henry, Tim Angus and Mark JenkinsPublication date: Available nowPublisher: Palgrave Macmillan Price: £25.00ISBN: 9781403942890The established industrial nations face increasing competition from emerging nations such as India, China, Russia and Brazil. Some commentators see a threat, others view this as a heaven-sent business opportunity.
Motorsport Going Global draws on a decade of specialised research within one of the most competitive business environments possible, motorsport. It definitively analyses and discusses how this powerful and influential global sporting industry is globalising and what that means for the future.
Major global companies sponsor and partner motorsport at the highest level, using its all-embracing TV reach to promote their brands and services to high–spending consumers and executives throughout the world. This book provides a unique insight into the high-tech business world of motorsport and how its leaders plan to embrace growing global opportunities.
Word-beating industry contributors include: Sir Jackie Stewart (three times World Driver’s Champion and F1 team boss); Pat Symonds (Engineering head of world-champions Renault F1); David Richards CBE (Subaru WRC/Prodrive/Aston Martin motorsport entrepreneur), Gianpaolo Dallara, (founder of Italy’s most successful and prolific racecar manufacturer) and Herb Fishel (former General Motors Head of Motorsport). The Foreword is by the President of the world governing body of motorsport (the FIA), Max Mosley.
This is a must read book for any executive operating on the world stage in a high-tech business, not least those involved in the uniquely high tech/high value world of motorsport.
"The racing industry is an extraordinarily dynamic worldwide market. This book does an excellent job in capturing its scope and robust vitality." Steve Lewis, US-based owner of the Performance Racing Industry (PRI) magazine and PRI Show, the world’s largest racing show
"This excellent, readable, book looks at the global motorsport industry in a new light." Professor Garel Rhys CBE, Centre for Automotive Industry Research, Cardiff University
Motorsport Going Global has been compiled by four outstanding authors – each a leader in their field. They are:
CHRIS AYLETT, Chief Executive of the world’s largest motorsport business network, the Motorsport Industry Association (MIA). F1 Business magazine rates him amongst the "most influential in world motorsport". He provides strategic business advice to leading organisations, and leads international motorsport business groups to visit major exhibitions and B2B motorsport conferences throughout the world.
Professor MARK JENKINS is Professor of Business Strategy and Director of Graduate Programmes at Cranfield School of Management. He is author of a number of books on strategic management issues, has published numerous journal articles and is on the editorial boards of British Journal of Management, Long Range Planning, Organization Studies and the Journal of Management Studies.
Dr. NICK HENRY is a Senior Consultant for GHK Consulting Ltd and a founding member of Motorsport Research Associates. He acted as research adviser to the UK DTI Motorsport Competitiveness Panel and currently undertakes research and evaluation within the fields of public policy, international regional economic development and economic geography.
Dr. TIM ANGUS is a founding member of Motorsport Research Associates and a freelance consultant. Following doctoral study on the Italian motorsport industry, he has undertaken a decade of research and consultancy projects concerned with the international motorsport industry.
