Fernando Alonso could not secure Ferrari the world championship in the final Formula One Grand Prix of 2010, but the weekend was not all bad new for the Italian team, which used the race to announce a new sponsor.

The Abu Dhabi Grand Prix saw the launch of a new partnership with Kaspersky Lab, the developer of secure content and threat management solutions. Kaspersky Lab entered the world of motorsport earlier this year when it signed a title sponsorship deal with the Ferrari AF Corse racing team for the Le Mans Series Championship. It will now switch its backing to the company's Formula One outfit.The partnership will run for the next two years and see the company's logo on the nose of the Ferrari team's cars."When we do something at Kaspersky Lab we are always striving to do it better than anyone else and, most importantly, we do it differently," said Eugene Kaspersky, chief executive and co-founder of Kaspersky Lab. "If we invest in brand development, we will only do so with those brands that share the same values as us, which means they must be innovators, leaders, with a commitment to quality and a constant desire to succeed. So we are thrilled to become a partner of Ferrari - the world's most lauded Formula One team."Alonso missed out on the Formula One title despite a strong position going into the last race of the season, with Sebastian Vettel adding the drivers' championship to the constructors' championship already secured by Red Bull

Source; SportsPro