Pedregon and Iconic STP® & ArmorAll® Brands Team Up in New NHRA Sponsorship
Armored AutoGroup, owner of STP® and Armor All® brands, and Pedregon Racing today announced a multi-year sponsorship of Tony Pedregon's NHRA FullThrottle Nitro Funny Car .
Pedregon, the 2003 and 2007 NHRA Full Throttle Nitro Funny Car Champion, willdrive the car and display the iconic STP® and Armor All® brands in the NHRA FullThrottle Drag Racing series. During the 2011 season, STP® will be designated as theprimary sponsor at Las Vegas, Houston and Sonoma and an associate sponsor for theremaining races. Armor All® will be deisgnated as an associate sponsor for the fullseason.
"I am excited to represent STP® and Armor All®, which are two extremely successful andestablished brands," said Pedregon, "that stand for high performance and quality- whichmeans everything to me." With my racing team, performance is always number one,but we pay attention to every detail from what we put in our engine to improveperformance to how the car appears and impacts our audience. These brands deliverboth," added Pedregon.
For Armored AutoGroup, working with one of the most popular and successfulpersonalities in motor sports is important when creating new and exciting promotionalopportunities for our brands and retail partners. "We have watched Tony take on hiscompetition with tremendous drive and spirit," stated Dave Lundstedt,CEO, ArmoredAutoGroup.
"We feel that Tony's competitive personality and desire to win parallel our goals with ourproducts, and we believe that he will represent STP® and Armor All® with nothing lessthan a first class effort," added Guy Andrysick, EVP Sales and Marketing, ArmoredAutoGroup.
The STP®/Armor All® Nitro Funny Car will debut at the SummitRacing.com NHRANationals in Las Vegas April 1-3. Qualifying begins Friday and eliminations will takeplace Sunday at 11 a.m. PDT on The Strip at Las Vegas Motor Speedway.
Armored AutoGroup Inc., headquartered in Danbury, Conn., is primarily comprised of theArmor All® and STP® brands. The current Armor All product line of protectants, wipes,tire and wheel care products, glass cleaners, leather care products and washes isdesigned to clean, shine and protect interior and exterior automobile surfaces. The STPproduct line of oil and fuel additives, functional fluids and automotive appearanceproducts has a broad customer base ranging from professional racers to car enthusiastsand Do-it-Yourselfers .
