Specialist sport insurance broker Doodson have signed a one-year deal to become title sponsors of the FIM British Speedway Grand Prix. The World Championship event, which takes place in Cardiff's Millennium Stadium on June 25, will now be known as the 2011 FIM Doodson British Speedway Grand Prix. The international insurance group is involved in all areas of motorsport, including superbikes, speedway, motocross, Nascar, Autograss and circuit racing. They offer policies for everyone involved in motorsport ranging from governing bodies, promoters, race teams, riders, sponsors and commercial businesses involved in the supply of products to the motorsport sector. BSI Speedway managing director Paul Bellamy is certain Doodson will benefit from backing the FIM Speedway Grand Prix series' flagship event. He said: "It's great to bring a new sponsor to the series. Doodson is a prestigious brand that goes hand-in-hand with such a prestigious event. "Doodson see the advantage of being associated with a major world championship series and the opportunities that brings in terms of branding and international television exposure. "They will also be able to take advantage of the many business-to-business opportunities and reach out to new clients through the series' impressive hospitality programme." Doodson Broking Group's managing director, Neil Clayton, said: "We are delighted to be title sponsors of the world's biggest speedway event and it fits in perfectly with our motorsport portfolio. "Our involvement in the FIM Doodson British Speedway Grand Prix will showcase our brand to motorsport around the world."