When you see the profile Ken gets with these antics for his DC Shoes brand, Monster and Ford - you kind of wonder with the non-existent profile associated with the WRC (currently without a promoter or cohesive marketing plan) - what Ford feel about the budget they spend on the WRC.

That's not a reflection on the good job Malcolm Wilson does for Ford in WRC on a budget which is significantly lower than Citroen - and almost certainly that which VW will hose when they join the party next year.

Ken might not have the outright pace of the WRC stars - but he obviously has great car control and these videos probably empathise with the target generation of the sponsors more effectively than the traditional rally events.

Cue heretic comment causing traditionalists to spill their pints - maybe the FIA should ask Ken how he would look at promoting WRC?

first saw this video by the way on speedmonkey.co.uk - good site