Malaysian MotoGP gains commercial banking partner

Malaysian financial institution Maybank has been announced as the official commercial banking partner of the 2012 Malaysian MotoGP.

The one-year sponsorship agreement entitles Maybank to a significant trackside presence and multiple VIP and corporate hospitality areas over the course of the MotoGP event which this year gets underway on 21st October.

Maybank will also coordinate with MotoGP in assisting with the race's ticket sales

Im very happy that we have initiated this partnership with Maybank for the Malaysian Grand Prix," said Pau Serracanta managing director of the commercial area at MotoGP rights holder Dorna Sports. "As a young and dynamic bank, its values and way of working are the ideal fit with the MotoGP World Championship. I am confident that both sides will benefit from the agreement and hope that we will be able to carry this on in the future.

Maybank head of cards, wealth and payments B Ravintharan added, "This partnership presents us an exciting opportunity to expand our brand presence in the world of sports as well as offer greater value to all our cardholders in the region. Apart from the exclusive discounts cardholders will enjoy, we will be offering them once-in-a-lifetime opportunities to win paddock passes and grandstand tickets, among many other promotional programmes we have lined up.

"Given Maybanks extensive network throughout this region, this partnership will also enable both parties to expand the reach of the MotoGP to more fans as well as support the promotion of Malaysia as an international sporting destination, particularly in motorsports."

source: SportsPro


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