AS WAYNE TAYLOR RACINGS NEW PRIMARY SPONSOR - GLOBAL CUSTOMER ENGAGEMENT AGENCY JOINS NO. 10 CORVETTE DP TEAM FOR 2013 ROLEX SERIES SEASON

 The global customer engagement firm Velocity Worldwide will adorn the No. 10 Corvette Dallara Daytona Prototype of Wayne Taylor Racing, as it begins its quest to win the 2013 GRAND-AM Rolex Sports Car Series championship.

Headquartered in Belfast, London, Dublin and New York Velocity Worldwide has converged all digital and traditional communication channels into a single, unique platform called Darius.

The Darius platform helps companies and brands create a continual conversation eco-system that enables them to meaningfully engage with and measure all interactions with their target audience.

This is truly one of the most exciting things Ive ever been involved with, said Wayne Taylor, team owner and three-time sports car racing champion, who introduced his new primary sponsor and helped unveil the No. 10 Velocity Worldwide Corvette Dallara DP at Daytona (Fla.) International Speedway Thursday January 3rd. Velocity Worldwide is on the cutting edge of what digital, mobile and social media are all about. The company has developed a groundbreaking way of figuring out in real-time what people want. I think it can change the face of racing sponsorship as we have come to know it by providing a mechanism for sponsors to truly measure the impact of their sponsorship to their business. The beauty of this relationship lies in the fact that we have a clear understanding of each others brand and what we are trying to accomplish. And they are as passionate about our business as I am about theirs. Together, I think we can make some serious noise in the racing world and beyond.

Enda McShane, CEO for Velocity Worldwide, echoed the team owners sentiments.

We have been involved with Grand-Am Road Racing for a number of years now and we have yet to see anyone show as much commitment to his racing partners as Wayne, McShane said. To watch Wayne operate, the word passion comes immediately to mind. Hes passionate because he sees first hand the positive impact he has on his partners businesses and I think we connected very quickly because of that. What energizes Velocity Worldwide is seeing the positive impact our work has on our clients businesses. 
Ive heard Wayne say he cant guarantee a win, but hell guarantee that he will race for the win. Marketing has historically been in that position where it cannot guarantee or quantify an outcome, but at Velocity Worldwide weve changed that. We can now, for the first time, understand in real time the effectiveness of advertising, marketing and sponsorship programmes and fine-tune them in real time to ensure maximum return on investment for clients. 
From a racing sponsorship perspective this is critical of course as the bottom line business benefit of sponsorship can often be intangible at best. We believe that by aligning Wayne Taylor Racings ability to get business done in the racing world with our unique ability to generate and measure the impact of sponsorship at track and beyond, that were at the beginning of something revolutionary.

The No. 10 Velocity Worldwide Corvette DP first hit the track last weekend for the Roar Before the 24 test days on the 12-turn, 3.56-mile Daytona road course. The 12-race Rolex Series season opens with the 51st running of the Rolex 24 At Daytona twice-around-the-clock endurance marathon.

Velocity delivers real time customer engagement by delivering superb content which excites and encourages two way dialogue between brands and their consumers.

To mark this truly unique partnership Velocity want to engage you by offering you the opportunity to win a money cant buy prize at the Autosport International Show, NEC, Birmingham, 10 & 11 Jan.

HAVE FUN IN THE FLORIDA SUN THIS JANUARY

YOU CAN BECOME A VIP AT THE ROLEX 24 AT DAYTONA COURTESY OF VELOCITY WORLDWIDE BY SIMPLY PLACING A MINIMUM OF 20 IN ONE OF THE ENVELOPES WIDELY AVAILABLE AROUND THE AUTOSPORTS SHOW; ALL PROCEEDS WILL GO TO THE MOTORSPORT FOUNDATION.

The fabulous prize covers one winner with one guest and includes:

      2 x return Economy flights with Virgin Atlantic; fly out Thursday 24 return Monday 28 January, 2013.

      Four nights hotel accommodation on Daytona Beach (based on 2 people sharing a double or twin room)

      Car hire (compact 4 door economy)

      2 x Daytona International Raceway "Ultimate Endurance Ticket

      2 x Breakfast Welcome Reception, Sprint Tower Roof Tour & Control Tower Briefing

      2 x Garage Tour (Rolex DP and GT)

      2 x NASCAR Archives Tour

      2 x Champions Club Hospitality package

      2 x passes to the Velocity Worldwide VIP suite

      2 x hot laps around the famous 310 high banks of Daytona International Speedway

Do not miss out on this incredible Once in a life time VIP trip to the Rolex 24 At Daytona brought to you by

Velocity Worldwide.

You must be over 21 to enter, See Full Terms & Conditions by visiting http://www.velocityww.com/

As primary sponsor of the No. 10 Corvette DP, Velocity Worldwide joins fellow Wayne Taylor Racing partners Toshiba America Business Solutions, General Motors, SunTrust Bank, Siemens PLM Software, Dallara Automobili and OMP America.