Ferrari adds UPS as Alonso debuts 2013 challenger

Ferrari has agreed a sponsorship deal with logistics giant UPS ahead of Fernando Alonso's debut in the team's 2013 car at Barcelona.Described as a 'multi-year agreement', the partnership goes beyond sponsorship of the Ferrari Formula One team. It will also include Ferrari's other racing activities, including its entries in the World Endurance Championship and the one-make Ferrari Challenge series.No financial details were immediately available.UPS officially be designated Ferrari's 'official logistics partner', with longer-term plans for the company to integrate its transport services and freight movement operations with the team.Christine Owens, a senior vice president for communications and brand management at UPS, said of the deal: "It gives us a chance to demonstrate our capabilities and to become a household name worldwide."She added: "We want to show our global capability, sending things from Europe to Asia, to the USA. Formula One is truly global, it runs for 10 months of the year, which helps it to stay more top of the mind and nothing compares with its fanbase.The UPS deal is the continuation of a successful winter for Ferrari in commercial terms. The team has extended agreements with anti-virus software company Kaspersky Lab, watchmaker Hublot and energy drinks brand TNT and added its first Chinese sponsor, heavy equipment manufacturer Weichai Power.

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