Media Latino Communications (MLC) has agreed to become an associate sponsor of the Viva Motorsports team in this year's Nascar Nationwide Series.The California-based Spanish language content media network will sponsor the team throughout the season.Viva Motorsports' team manager and driver Jamie Dick said: "The time is right for a multi-cultural Nascar team and Nascar fan base to grow systemically. We want to be competitive and encourage more talent to enter the sport with Viva at all levels."Viva Motorsports will introduce a new paint scheme and promote its passion for Nascar to new fans everywhere. With MLC as our partner we have a once in a lifetime opportunity to be the first Nascar connection to millions of new fans across the country."The new Nascar season begins in earnest this weekend with the first race of the second-tier Nationwide Series and the Daytona 500, the opening event of the top-tier Sprint Cup.

Source: SportsPro