Electronic cigarette brand Blu eCigs is to sponsor Briton Mike Conway during the Long Beach Indycar race in April, after signing a deal with the Rahal Letterman Lanigan Racing (RLL) team.The company will also be an associate sponsor of Graham Rahal's RLL entry throughout the 2013 Indycar season.

Were excited to be breaking into Indycar racing with Rahal Letterman Lanigan Racing, an iconic organisation which has a deep championship legacy in the sport, said Jason Healy, president of Blu eCigs. Weve seen a very positive response by fans and crew alike from our previous involvement in motorsports, and feel we can create some really engaging marketing and promotional opportunities and drive excitement throughout the 2013 season.Bobby Rahal, one of the co-owners of RLL alongside Mike Lanigan and US talk show host David Letterman, added: Indycar racing is a sport that prides itself on innovative designs and superior performance and we feel Blu eCigs is a great fit for the sport and our team.No financial details were revealed.

Source: SportsPro