Toyota has been announced as the title sponsor of the first ever Nascar Mexico Toyota Series race to be held in the US.

 The 75-lap Toyota 120, as the race will be known, will take place at Phoenix International Raceway (PIR) on 1st March.

This is an important race for PIR and the NASCAR Mexico Toyota Series, as well as the sport in general, said PIR president Bryan Sperber. To have a sponsor of Toyotas caliber join us in presenting this event is very exciting.Les Unger, Toyota national motorsports manager, added: Its exciting to see the Nascar Mexico Toyota Series grow to include a race in the Unites States at PIR. This was a unique opportunity and we wanted to be a part of this historic event.

We have enjoyed a meaningful relationship with PIR over the years - currently the Toyota Avalon will serve as the tracks official pace car this year - and this race entitlement is a great way to expand our partnership.

The race at Phoenix will be the first of fifteen in this years Nascar Mexico Toyota series, which ordinarily takes place at eight different tracks throughout Mexico. The 2013 edition will be the series tenth season overall and the seventh under the Nascar banner.

Source: SportsPro