Datatag renews British Superbikes sponsorship

Ahead of the start of the new season, the British Superbikes Championship has confirmed a new commercial agreement with security marking firm Datatag.The motorcycle specialists have agreed a renewal with MotorSport Vision, the promoters of the championship. In an extension of the previous deal for 2012, Datatag will be the naming rights sponsor of the three-stage qualifying session at each round this season.Datatags managing director, Kevin Howells said: "We are extremely proud to continue our sponsorship of the 2013 MCE British Superbike Championship."Last season played an important role helping to raise awareness of the unwanted problem of motorcycle and scooter theft and with the important development of the industry supported Official Master Security Scheme, it was an easy decision to continue with our support of possibly the most exciting race series. We look forward to this years championship and especially, the Datatag Extreme Qualifying."British Superbike Championship series director Stuart Higgs added: Im delighted that we have extended our partnership with Datatag, and in particular being able to utilise Datatags technologies to improve our regulations enforcement and especially offer a level of security protection to the teams that we have never had before. We believe it adds value and will provide our riders and teams some peace of mind.The 2013 season is scheduled to begin at Brands Hatch on 5th-7th April.

Source: SportsPro


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