Drift Innovation, the award winning action sports technology company specialising in the capture and sharing of digital imagery, has been named the official Point of View camera partner of the 2013 Porsche Carrera Cup GB.
Drift Innovation will be providing the on-board cameras for the Carrera Cup GB and the Porsche GT3 Cup Challenge GB, which will be used for TV broadcasts as well as on Origin.Porsche.com.
"The Carrera Cup GB and GT3 Cup Challenge GB are action-packed events, said Marion Barnaby, Motorsport Manager, Porsche Cars GB. We needed to ensure we could capture the races from inside the race cars. The Drift HD Ghost cameras performed exceptionally in testing and showed us that Drift was the right camera brand to be using this year. The multitude of functions and ease of use makes this a fantastic product for our race engineers to use. We look forward to a great year of racing and a great partnership with Drift."
Robin Parker, Founder of Drift Innovation said: "Drift is really pleased and proud to be associated with the Carrera Cup for 2013. Our Drift HD Ghost is perfectly set up to capture stunning full HD in-car footage of the races covering all the action as it happens. Both the Carrera Cup GB and GT3 Cup Challenge GB are competitive race series for the drivers and teams and we are happy to be able to be part of the competition this year."
With an industry-first two-way LED remote control with on/off indicator light, video recording/tagging capabilities in continuous loop mode, and an integrated 2-inch Gorilla Glass LCD screen, the Drift HD Ghost is the best all-in-one camera on the market. Porsche racers and fans are a perfect fit for these innovative features to capture all the excitement of motor racing.The Carrera Cup GB features in live BTCC coverage on ITV4 as well as in dedicated hour-long highlight programmes in the Motorsport UK series, which is broadcast on ITV1 and then shown twice on ITV4 in prime slots. This highlights programme takes the total TV audience to more than 19.5 million UK viewers.
