Car rental giant Hertz Corporation has extended its title sponsorship of the British round of the MotoGP world championship.Hertz first partnered with Dorna Sports, MotoGPs commercial rights holder, in 2010 and subsequently became title sponsor of the British Grand Prix, which this year takes place at Silverstone from 30th August to 1st September, last year. Its new deal for the race includes an option to extend to 2014.The whole team is very excited to play a role in staging the Hertz British Grand Prix again this year, said Michel Taride, the group president of Hertz InternationalOur ongoing partnership with Dorna Sports and MotoGP provides us an excellent opportunity to associate our fastest, easiest and most valued car rental brand values with the adrenalin fuelled action and excitement of the world-renowned racing event.As title sponsor of the race, Hertz will receive exposure through widespread branding at Silverstone, including at the trackside, on bridges, at the starting grid, on the winners podium backdrop, and on the clothing of several lycra-clad paddock girls.Pau Serracanta, the commercial managing director at Dorna, said: To have Hertz on board as title sponsor once more for the 2013 British MotoGP gives me great pleasure. It not only shows the strength of our continued collaboration, but also the benefits and advantages the sponsorship of such a popular world-renowned racing event can have.With an extremely exiting season ahead, during which we will continue to use Hertzs worldwide service for both vehicle and equipment rental, the Silverstone round is the ideal event to showcase our strong partnership.Alongside MotoGP, Hertz is also currently sponsoring the Wimbledon tennis championships, golfs Arnold Palmer Invitational, the 2013 Rugby League World Cup and Hertz Rugby Sevens.