Scuderia Ferrari driver, Felipe Massa, formally opened the newly refurbished and completely redesigned Art Deco Tower Garage in Egham yesterday, the Ferrari showroom that has been at this iconic location since 1967. The listed building has been both protected and refurbished and is the latest dealership to showcase Ferraris new Corporate Identity and it now offers one of the best customer experiences for clients and fans of the Prancing Horse.It is an incredible honour to be asked to open such a historic building here in Egham, Felipe Massa commented. This location resonates with incredible history for Ferrari, particularly with Colonel Ronnie Hoare and his passion for motor racing which he shared with Enzo Ferrari. It is wonderful to see the memory of both men live on here in Egham, and it is a privilege to be here just before the British Grand Prix this weekend.The Art Deco building was designed in 1935 and therefore it was essential to retain the external character of the iconic Tower Garage facade. This presented some incredible challenges for the design and build team tasked with bringing the interior up to the latest Corporate Identity for Ferrari, including echoing the curvature of the exterior glass in some interior design elements such as the floor-to-ceiling curved glass for the customer lounge and offices. Importantly, the exterior of the building remains unchanged, apart from one important addition: the restoration of the clock back on to the Tower, which had been lost in its history.The interior is now a modern and welcoming environment for customers, which includes full Wi-Fi internet access, telephone and fax facilities plus a customer lounge and coffee bar.  Also included for Ferrari is the latest Atelier which allows clients to personalise their new car and on a state-of-the-art configurator.Matteo Torre, Regional Manager for Ferrari North Europe, commented: Ferraris new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience. Ferrari is committed to providing the highest level of customer care and we are delighted to see the Tower Garage showroom re-opening here in Egham as I know we have many enthusiastic clients in the area whose experience with the brand will be enhanced by the new facilities we are opening here today.Felipe Massa also met BBC Radio 2 DJ and TV presenterand well-known Ferrari fanaticChris Evans,  morning at Maranello Sales. Chris hosted an exclusive and entertaining Q&A with Felipe for 150 VIP Ferrari clients. They discussed how driving for the Scuderia Ferrari was always a dream of Felipes, and how he feels priviledged to be racing for a team with such a rich history.