To commemorate its partnership with the Indianapolis Motor Speedway and Indy Racing League as Official Timekeeper and Watch, TAG Heuer unveiled the 2005 Indy 500 Chronograph on April 6. It is the second in the Indy 500 Chronograph series.

The TAG Heuer 2005 Indy 500 Chronograph is a special edition sports timepiece based on the one-of-a-kind white gold TAG Heuer Chronograph given to 2004 Indianapolis 500-Mile Race winner Buddy Rice.

Incorporating the TAG Heuer and Indy 500 logos, it features a black dial with four metallic circles resembling the famous 2.5-mile IMS oval and a fine-brushed stainless steel bracelet with a double safety clasp. The Chronograph functions include three counters: 30 minutes at 10 o’clock, 60 seconds on the central hand and one-10th of a second at 2 o’clock.

Inscribed on the caseback of the 2005 Indy 500 Chronograph is: “The Official Timekeeper and Scorer of the Indy 500® and Indy Racing League®.” Water resistant to 200 meters, the timepiece is available at authorized TAG Heuer retailers at a suggested price of $995.

TAG Heuer’s partnership with the IRL and Indianapolis 500, which officially launched in February 2004, entails working closely with the IRL Timing and Scoring to develop, design and implement a variety of timekeeping applications for scorekeeping purposes and for enhancing the spectator’s experience during the Indianapolis 500 and other IRL races.

Included is TAG Heuer’s state-of-the art software that couples with IRL technology to measure time to one-10,000th of a second – a measurement 10 times more precise than the one-1,000th of a second standard for Formula One and other professional racing events – taking motor racing to new levels of split-second accuracy.

TAG Heuer’s timing and scoring system will be put the test at the 89th Indianapolis 500 at noon (local time) on Sunday, May 29.