Skip Barber Names Auto Industry Executive President and Chief Operating Officer
Skip Barber Racing School, LLC, today announced the appointment of George Ayres as President and Chief Operating Officer. Ayres comes to SkipBarber from Ford Motor Company where he most recently led Sales and Marketing for the FordSpecial Vehicle Team (SVT). Ayres has also held senior positions at Jaguar Cars both in the U.S.and the U.K. and worked extensively in Ford's Customer Service Division. He will begin hisassignment on May 2 at Skip Barber’s Lakeville, Conn., headquarters.
After an extensive search, Ayres was selected as the best candidate to help lead the Skip Barberteam in further growing its business. He brings strategic and operational skills to the companythat will allow Skip Barber to expand its capabilities and range of services, and connect newcustomers with the Skip Barber brand.
''We are very fortunate to have George joining the Skip Barber team,'' said Aaron Hollander,currently President and Chief Executive Officer of the company. “His 18-plus years ofautomotive industry experience will help Skip Barber continue to be the leader in automotiveeducation and entertainment.''
Hollander will continue as Chief Executive Officer focusing on strategic growth initiatives,including acquisitions.
Headquartered in Lakeville, Conn., the Skip Barber Racing School is the world’s largest racingand driving school, operating at close to 30 race tracks across the U.S. and Canada.
In addition to the Racing School and the Dodge/Skip Barber Driving School, it also owns and operates sixprestigious open-wheel racing championships: The Skip Barber National ChampionshipPresented by RACER; the four Skip Barber Regional Race Series championships (East, West,South and Midwest); and the Skip Barber Masters National.
Other components include the Corporate Events department and an innovative Special Projects Group (OEM-driven projectexecution), which as part of its responsibilities is active in the emerging youth/tuner/driftingmarket. Skip Barber Racing has long-term, synergistic partnerships with the Dodge Division ofDaimler-Chrysler; BFGoodrich Tires; and Quaker State.
