Cindi Lux Announces Piloti Partnership

Cindi Lux (Aloha, Ore.) and Piloti (Piloti.com) announced today a partnership that names the Westlake Village, Calif.-based company the "Official Shoe Supplier of the No. 2 Team Mopar Dodge Viper Competition Coupe". Piloti, Italian for "racing driver", joins the Northwest-based team starting with the next round of the 2008 SCCA SPEED World Challenge GT season at the Mid-Ohio Sports Car Course on July 19. The NayKid Racing team, led by team manager Fred Lux, will utilize Piloti's DTM style of shoe for its at-track wear for the remainder of the 2008 season. The Piloti DTM, developed with years of experience in both motorsports and the athletic shoe industry, is currently available for purchase by the public at select retailers and online at Piloti.com.

 The addition of Piloti comes on the heels of what is one of Lux's strongest season starts. In the two SPEED GT races in which she has competed thus far, Lux has bettered her career-best Series finishes in both events. She opened the season at the Grand Prix of Long Beach (Calif.) finishing with a ninth-place result, at the time her best finish in the road car-based Series. In the next event, held at Miller Motorsports Park in Tooele, Utah, Lux finished fifth after racing near the front all day.

Piloti is synonymous with excellence in motorsports footwear, apparel and accessories. Piloti interprets the style, performance and comfort attributes of racing for the street. Applying the principles of biomechanical technology, Piloti's patented spherical Roll Control (TM) heel construction creates a shoe that provides drivers with enhanced pedal feel as well as excellent comfort in everyday use. Piloti manufacturers 20 different styles of shoes ranging from its new line of full racing shoes (the LMP and the RSR) and full dress wear shoes (the Sebring) to its more traditional casual wear shoes. All styles provide a unique comfort in walking and standing while also providing the critical feel needed to properly drive a race car at its limits.

QuotesKevin A. Beard, Piloti, Founder and CEO: "This is a very exciting announcement for us. Piloti has had the opportunity to work with some of the strongest drivers, teams and sanctioning bodies in motorsports today. Bringing Cindi Lux and the Team Mopar Viper into the fold seems like a perfect fit for our marketing and development objectives. Cindi has shown this year that she brings a lot to the table both on the track and off and that is precisely what we try to do at Piloti."

Cindi Lux: "Being at the race track for 12 to 14 hour days your feet take a beating; shoes become everything. Finding something that you can wear and forget about your feet is critical. They truly are a dual purpose shoe and in the world of motorsports, that is so awesome. The sporty yet professional look that Piloti adds is a natural fit to our Team Mopar Dodge Viper program. We are really excited to welcome a partner like Piloti which so committed to motorsports and understands the real needs of its participants and fans."