Flagship driving programmes ASCEND and UNLEASHED return with enhanced itineraries
Regional Supertours and Supercharged dynamic experiences designed to broaden accessibility
Each journey is curated to immerse participants into the world of Aston Martin through unforgettable, once-in-a-lifetime moments
Aston Martin has revealed the 2026 Aston Martin Experiences, a curated portfolio of exclusive lifestyle and adrenaline focused track programmes, designed to immerse participants into the ultra-luxury world of the iconic British brand.
Building on the success of the 2025 calendar, the 2026 offering introduces fresh adventures, new destinations, and enhanced access to Aston Martin’s world of ultra-luxury and high performance. Anchored by the flagship invitation only ASCEND and UNLEASHED programmes, customers and admirers of Aston Martin, will have the opportunity to connect with the brand through lighter formats via its Supertours and Supercharged experiences.
Each of the four pillars offer unique opportunities to explore the brand’s world through unique moments that blend performance, luxury and cultural enrichment.
ASCEND – Offering the pinnacle of ultra-luxury, ASCEND is Aston Martin’s most exclusive lifestyle driving programme and is reserved to an elite group of up to 12 couples per journey.
UNLEASHED – Ultimate hypercar experience exclusively for owners of Aston Martin limited edition, track-focused models, UNLEASHED embodies Aston Martin’s highest expression of performance, and provides access to iconic Formula 1® circuits around the world.
Supertour and Supercharged – Inspired by its flagship programmes, Supertour and Supercharged offer bespoke regional tours and track programmes providing a broader spectrum of opportunities for owners and enthusiasts to experience the brand. Designed for guests seeking immersive moments closer to home, these programmes retain Aston Martin’s signature blend of luxury and performance and will run throughout the year.
Finbar McFall, Global Marketing Director at Aston Martin said: “We are delighted to offer these exceptional opportunities for customers and admirers to immerse themselves in the ultra-luxury lifestyle of Aston Martin. From the exclusivity of ASCEND to the adrenaline rush of UNLEASHED, each programme reflects our unwavering commitment to creating unforgettable memories. Whether it’s cultural discovery, track performance, or the thrill of a scenic drive, there’s something to captivate every Aston Martin afficionado.”
ASCEND: The pinnacle of ultra-luxury and exclusivity
Each 4–5 night adventure combines breathtaking drive routes with unrivalled cultural immersion and privileged access to world-class events. Highlights of the 2026 ASCEND calendar offer unparalleled moments, epic drives, and access to the inaccessible, creating memories to last a lifetime. The ASCEND programme includes:
24 Hours of Le Mans: France (11-15 June 2026)
Explore the Loire Valley’s grandest Châteaux before diving into the thrill of Le Mans. Meet racing legends and gain behind the scenes insights from the Aston Martin THOR race team, whilst viewing the world’s biggest endurance motorsport event, in VIP hospitality from The House of Aston Martin.
The Ultimate James Bond Experience: Italy (September 2026)
To celebrate the 20th anniversary of Casino Royale, step into the thrilling world of James Bond. From unforgettable driving adventures to exclusive behind-the-scenes access, this immersive journey will put guests in the footsteps of the world’s most famous secret agent.
Formula 1® in Texas: Austin, USA (22–26 October 2026)
Experience a stunning journey into Texas Hill Country combined with the sights and sounds of the United States Grand Prix in ultra-luxury style, with exclusive track access and driver meet-and-greets.
UNLEASHED: The ultimate high-performance track experience
Participants will explore the full potential of their cars under the guidance of championship-winning drivers. The programme combines unparalleled track access with professional coaching, comprehensive technical support and motorsport physiotherapy. After the adrenaline-filled days on track, Aston Martin’s signature luxury takes centre stage. Guests will unwind in five-star accommodations, enjoy gourmet dinners hosted by Aston Martin's special guests and connect with fellow track-focused car owners.
UNLEASHED 2026 calendar:
Circuit Paul Ricard, France: April 2026
Red Bull Ring, Austria: May 2026
Monza, Italy: September 2026
Supertours and Supercharged
These immersive regional events will offer both owners and enthusiasts the opportunity to experience the Aston Martin brand both on-road and on-track.
Supertours lifestyle events include a driving tour in Marrakesh in April, an immersive race weekend at the prestigious Monaco Grand Prix in May, an ultimate Best of British experience at Goodwood Festival of Speed in July. A series of journeys showcasing China’s most breathtaking landscapes awaits – from the coastal serenity of Hainan to the dramatic frontiers of Tibet and the cross-border Guangxi Vietnam with more unforgettable experiences available across the globe throughout the year.
Supercharged immersive track events include a day of performance driving at Millbrook Proving Ground with Aston Martin’s elite instructors and track driving at the Silverstone’s Stowe Circuit, the home of Aston Martin’s UK development. Other regional programmes include a fantastic track day at Monticello in May.
The 2026 Aston Martin Experiences reaffirm the brand’s dedication to delivering transformative moments for its community of owners and admirers. Whether through multi-day adventures, world-class motorsport access, or tailored regional programmes, Aston Martin invites participants to live the iconic legend in 2026.
Further information on all Aston Martin Experiences and booking details are now available via astonmartin.com/experiences.
