The first-of-its-kind immersive event takes fans on a theatrical journey through Williams’ history, including iconic cars and memorabilia from the past 50 years
Tickets are now on sale, with doors opening to the public for two weeks only from 11th to 28th February 2027 at Leake Street in London
‘W50 Live’ is one of a calendar of special events celebrating the 50th anniversary of Atlassian Williams F1 Team, putting fans at the heart of the action
Tickets are now on sale for ‘W50 Live’, the flagship event of Atlassian Williams F1 Team’s 50th anniversary celebrations in 2027.
Opening to the public from 11th February to 28th February at Leake Street in London, the event will be a unique opportunity for fans to travel through five decades of racing at the pinnacle of motorsport in a spectacular setting.
W50 Live brings to life Williams’ remarkable story of triumph, tragedy and a relentless determination to succeed through a theatrical, multi-sensory journey featuring championship-winning cars and some of the most iconic memorabilia in the team’s history.
Five decades after Frank Williams discovered co-founder Patrick Head working in a garage under a London railway arch, W50 Live brings the story full circle by celebrating the legacy beneath the capital’s railway arches once again, marking nine Constructors’ Championships, seven Drivers’ titles and 114 Grand Prix victories, with the next chapter still to be written.
Visitors will step inside period settings from each era and encounter the mechanics, drivers and engineers who have written Williams’ story. Getting up close to the legendary championship-winning cars that define each era, they will discover the passion, ingenuity and tenacity that have built Williams from a handful of innovators who dared to take on the world’s best, to becoming the most successful independent team in Formula 1 history.
On display will be the FW06, the first car produced by Williams Grand Prix Engineering; the FW11B, driven to World Championship success by Nelson Piquet in 1987; the legendary FW14B which dominated 1992 and secured Nigel Mansell his crown; the FW19, 30 years on from Jacques Villeneuve’s 1997 title win; 2003’s FW25 which set the record for the fastest average speed in F1 history at the hands of Juan Pablo Montoya that stood for 17 years; and the FW38 which still holds the record for the highest speed ever reached by an F1 car – 378kph by Valtteri Bottas.
After five decades of extraordinary moments, W50 Live will also bring visitors face to face with a show car of Williams’ 2027 challenger that will write the team’s next chapter. Named the FW50 to mark the momentous milestone of half a century in Formula 1, the designation skips straight from this year’s FW48, just as the team skipped from FW38 to FW40 on its 40th anniversary. It comes as Williams becomes only the third F1 team after Ferrari and McLaren to reach 50 consecutive years in the sport.
Tickets are on general sale today, with standard tickets priced from £19.50. Concession tickets are also available, as well as family and children’s tickets. Fans will have the opportunity to win a VIP trip to the FW50 launch and free tickets to W50 Live on williamsf1.com and through the team’s app.
Tickets are available to purchase at williamsf1.com/w50live.
Marcus Prosser, Marketing Director, Atlassian Williams F1 Team: "At Atlassian Williams F1 Team we are always looking for new ways to connect with fans and bring them closer to this incredible team and the sport we all love. W50 Live is the perfect example of this and it will be a truly special way to kick off our celebrations of 50 years in the sport, showcasing some of the cars, characters and stories that have made Williams the iconic F1 team it is today. We can’t wait to welcome fans to this spectacular setting and give them a truly unforgettable experience."
Q&A
Q: When is the experience open?
A: 11–28 February 2027. 11:00am–08:00pm daily, subject to final confirmation.
Q: How long does the experience take?
A: The Experience will last around 55 minutes.
Q: Is the experience suitable for all ages?
A: All ages welcome, but under 16’s are required to attend with an adult.
Q: Do I need to book in advance?
A: Yes, advance booking is recommended to avoid disappointment. Walk-ins are not permitted, but same-day bookings may be available online or via a QR code at the venue, subject to availability.
Q: Is the experience wheelchair accessible?
A: Yes, there is a step-free route through the experience if required.
Q: What years did Williams win the Formula 1 Constructors’ World Championship?
A: 1980, 1981, 1986, 1987, 1992, 1994, 1996 and 1996.
Q: Which drivers won the Formula 1 World Championship for Williams?
A: Alan Jones (1980), Keke Rosberg (1982), Nelson Piquet (1987), Nigel Mansell (1992), Alain Prost (1993), Damon Hill (1996), Jacques Villeneuve (1997).
Q: Who will drive for Atlassian Williams F1 Team in 2027?
A: Alex Albon and Carlos Sainz
