Fiesta to make its U.S. motorsport debut as the Olsbergs Motor Sport Evolution race team brings two Fiesta Rallycross cars for competition at Pike’s Peak International Hill Climb in July.

High-profile event for Fiesta helps brand grow awareness among U.S. racing and performance enthusiasts.

The new Ford Fiesta may not be hitting the streets of America officially until next year, but high-performance motorsport examples of the car will make their U.S. racing debut this summer when the Olsberg Motor Sport Evolution team from Sweden, managed by Andreas Eriksson, brings two new Fiesta Rallycross cars to compete in the annual Pike’s Peak International Hill Climb in Colorado on July 19.

“The new Fiesta is an engaging, fun to drive car that is off to a very successful start in Europe and Asia,” said Jim Farley, Group Vice President, Ford Global Marketing and Communications.  “Thanks to Andreas Eriksson, we’re able to introduce the Fiesta to racing fans in the U.S. ahead of its launch in 2010.”