William ‘Arthur’ Taylor will receive a brand new Arai motorcycle helmet every year for the next five years after winning a national competition.

With a fantastic prize value of £2,950, Phoenix, the UK distributor of Arai helmets, launched the competition in March 2009 for any customer who bought an Arai from its motorcycle range at either a Five Star dealer or a Hein Gericke store.

Mr Taylor, 60, a self-employed ground worker from Hornsea, was entered into the competition at his local Hein Gericke store in Hull when his wife bought him a helmet as a birthday present.

On receiving his new helmet, the lucky man said: “I was very surprised when I got the call. You enter competitions but never expect to hear anything back – I never win anything. To win a new Arai for the next five years is just super. I’ve had Arais for the last 20 years and have always been impressed with them.”

Arthur, who rides a Honda CBR600RR, chose the range-topping RX-7 GP Aoyama replica as his first of the five annual prizes.