Dreamcarhire, the leading supercar hire company, has partnered with top sportscar racing team, CRS Racing, sponsoring its Ferrari 430 GT race cars which are currently competing in the 2010 Le Mans Series and the 2010 International GT Open series. The company’s branding has prominent positioning on the doors of the team’s Ferraris, the racing version of one of the many different supercars available from dreamcarhire.

dreamcarhire Managing Director, Simon Thrussell, says of this new marketing initiative for the company, “These two top sportscar racing series have a significant and growing fan base and are an exciting sponsorship opportunity for us. There is an obvious fit for us, with CRS Racing running a track version of one of the models we have available. We are confident that the team can deliver us an excellent media presence and we will also be looking to leverage the sponsorship with hospitality and promotional activities, which will benefit our brand and our clients. We expect a significant commercial return on this programme and look forward to building our relationship with CRS over the coming months.”

CRS Racing Managing Director, Mark Busfield adds, "It's always good news when a racing team manages to sign a new sponsor nowadays but it's especially pleasing for us to welcome dreamcarhire to the team. The GT racing side of CRS is all about achieving success with prestige brands so we both understand each other’s business. We very much look forward to dreamcarhire becoming part of the CRS Racing team”.

CRS Racing will be sporting the dreamcarhire logo on the team’s two Ferrari 430 GTs at the next round of the Le Mans Series which will be held this weekend, 8-9 May, at Spa Francorchamps circuit in Belgium. The branding was also prominent on the team’s two Ferraris which competed in the second International GT Open event at Nurburgring in Germany. CRS Racing celebrated the team’s first podium of the season in this series, with a second place in the first of the weekend’s two races.