The Nascar team co-owned by Dale Earnhardt Jr, JR Motorsports, has secured a multi-race sponsorship deal with tax preparation service, Taxslayer.

No stranger to Nascar sponsorship, having previously supported Bobby Labonte and TRG Motorsports for select races in 2009 and 2010, Taxslayer's new deal with JR Motorsports will see the company serving as the team's primary sponsor in nine races in 2011.

Two primary placements will be on Aric Almirola's No. 88 Chevrolet at Phoenix International Raceway and Las Vegas Motor Speedway. The other confirmed placement will see the Taxslayer logo on Dale Earnhardt Jr's Chevrolet at Bristol Motor Speedway on 19th March. The remaining six placements will feature on JR Motosports' No. 7 car with an, as yet, unconfirmed driver behind the wheel.

Although financial details of the agreement were not release, well-placed industry experts have estimated the new deal to be worth US$3 million in total.

"This is something we are really excited to announce, because with what we have to offer, from a competition standpoint as well as a marketing and brand-building perspective, there is a lot of potential for a strong partnership with Taxslayer," said JR Motorsports general manager, Kelley Earnhardt. "We feel like we align ourselves with the best sponsors and best people, and we look forward to building a long-lasting relationship with Taxslayer."

Daniel Eubanks, Taxslayer director of motorsports, said, "JR Motorsports puts a competitive product on the track, but just as valuable is its ability to connect to Nascar fans and the resources it uses to reach them. We have been able to use strategic marketing campaigns to grow our company, and a big part of that was a successful partnership with TRG Motorsports and Bobby Labonte the past two years, and we thank them for that. This opportunity with JR Motorsports allows us to reach new customers and create new ways to educate people about our easy and affordable tax-filing service."

Source: SportsPro