Oil filter brand Wix Filters has been announced as an official sponsor of Nascar Sprint Cup Series team Stewart-Haas Racing (SHR).

Joining the Nascar team as its official filter, Wix will serve as the primary sponsor on Ryan Newman's No. 39 Chevrolet Impala at two Sprint Cup Series races in 2011, the Budweiser Shootout at Daytona International Speedway and the Carfax 400 at Michigan International Speedway.

"Having Wix Filters join us as a technical partner at Stewart-Haas Racing provides an immediate advantage, so it makes sense to start the season with them on board our No. 39 Chevy," said Newman.

Additionally, when not represented on Newman's car's livery, the Wix bran will have logo placement beneath the hoods of both (SHR) entries and on the sleeve of Newman's overalls.

Jeff Blocher, Wix Filters brand manager, said, "With Stewart-Haas Racing, we have an excellent partner to help promote our brand, but we also have a Nascar team that uses our products to help them win races and perform at the top level of the sport. It's a point of pride when the guys working on the racecars come up and tell you they like using your products and they have great confidence that Wix Filters will get the job done every weekend."

Bobby Hutchens, Stewart-Haas Racing director of competition, "Wix Filters' involvement with Stewart-Haas Racing is more than skin-deep. We use Wix Filters to help maintain our edge. Advantages in this sport are measured in thousandths of a second, and a lot can be gained by having the best filters on our racecars. Efficiency equals horsepower, and you can never have enough horsepower."

Financial details of the deal were not released.

Source: SportsPro