2010 MotoGP World Champion Jorge Lorenzo has signed a personal endorsement deal with beverage brand Rockstar Energy Drink.

The 23-year-old Spanish star, the 2006 and 2007 250cc world champion, has signed the endorsement deal ahead of the 2011 MotoGP season.

Lorenzo, who will defend his title for the Yamaha team this year, said: "It is a pleasure to secure this sponsorship with Rockstar Energy Drink, and I believe that this is the start to a very close very close relationship. I love to be different than the others in my sport and I believe I've got that with Rockstar Energy Drink.

"This is my first American sponsor ever, and no other rider in MotoGP has an endorsement deal with Rockstar. I am very proud to bring the Rockstar brand into our sport, and I can only hope to offer the same results for 2011 that I delivered last year," Lorenzo added.

Jason May executive vice president, marketing, for Rockstar Energy Drink, added: "Jorge is a fantastic brand ambassador for Rockstar, we couldn’t be more excited about this deal. Very few things say 'energy' better than MotoGP, and there is no better rider is the series to support Rockstar than Jorge Lorenzo. As we continue to expand Rockstar's international footprint, our alignment with Lorenzo will further propel Rockstar's positioning as a global brand."

Lorenzo will be joined at Yamaha in 2011 by American rider Ben Spies. The season begins in Qatar at the end of March.

Source: SportsPro