PUMA(R) AG and the Mild Seven Renault F1 Team have announced that they have signed a multi-year contract. PUMA AG will become the official supplier of teamwear, teamfootwear, including pit crew, and fitness clothing to the Mild SevenRenault F1 Team. In addition, PUMA will also supply teamwear,footwear and fitness clothing to the drivers and trainers of theRenault Driver Development programme (RDD) and Human PerformanceCenter (HPC) in Enstone, UK, which supports and trains talented youngdrivers.
Renault Managing Director Flavio Briatore commented: "We arepleased to welcome Puma on board as a partner of the Renault F1 Team.Their young, sporting image is a perfect match for Renault in Formula1, and the quality of their products unsurpassed. We look forward toa successful season together."
"I am very pleased with our new partnership with the Mild SevenRenault F1 Team," says Martin Gänsler, Vice Chairman of PUMA AG."With ties to Italy, England, Spain, Japan and of course France, theMild Seven Renault F1 Team perfectly typifies the internationalism ofFormula One. With a long proud history in F1, the team has theexperience and know-how that it takes to thrive in grand prix racing.We consider Renault a great fit for us as, like PUMA, they nicelycombine sport performance with fashion flair."
After re-entering Formula One under the full works Renault bannerin 2002, the Renault F1 Team impressed with immediate success,finishing fourth in the championship in its first year, repeating thefeat in 2003, and enjoying its first victory with Fernando Alonso atthe Hungarian Grand Prix this past August.
PUMA(R) performance racing shoes were first used by variousdrivers and teams in the 1970s and early 1980s. And since 1998,PUMA's motorsport division has gradually assembled an impressiveportfolio of sponsorships. In the 2004 season, PUMA will be theofficial supplier of racing gear in several motorsport disciplinessuch as Formula One, F3000, motocross, World Rally Championship, etc.
PUMA(R) is the global athletic brand that successfully fusesinfluences from sport, lifestyle and fashion. PUMA's unique industryperspective delivers the unexpected in sportlifestyle footwear,apparel and accessories, through technical innovation andrevolutionary design. Established in Herzogenaurach, Germany in 1948,PUMA distributes products in over 80 countries.
