Sauber renews with another Mexican partner for 2014

The Sauber Formula One team has re-signed tequila brand Jose Cuervo as a partner for the 2014 Formula One season.

The two parties began working together in 2011 when the team signed Mexican driver Sergio Perez. The deal continued last season when another Mexican, Esteban Gutierrez, replaced Perez in the team.

Last month the team confirmed it had re-signed Gutierrez for the 2014 season and renewed a major deal with Carlos Slim's Telmex group.

Sauber team principal Monisha Kaltenborn said: “Our partnership with Jose Cuervo has been very successful and we are proud to have Jose Cuervo on board as our partner. The co-operation has created many synergies for both companies and has been enhanced by having a Mexican driver. We look forward to continuing this partnership.”

Juan Domingo Beckmann, the brand's chief executive, added: “I am very satisfied with our long-term partnership with the Sauber F1 Team and I am sure the team will accomplish fantastic results during the 2014 season.”

Sauber is currently preparing for the first Formula One test of the winter, in Jerez, Spain, at the end of January. The Swiss team will field Germany's Adrian Sutil, who raced for Force India in 2013, alongside Gutierrez this year.

Source: SportsPro


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