First Driver Kevin Ceccon and Arden Team dazzled fans in England after an artistic performance in Silverstone Race, showing supremacy from beginning to end, holding off the attacks of Mercedes driver Esteban Occon, and recording the best lap of the race, and maintaining a winning position in the manner of a true champion.
“It is good as we struggled a lot in the first part of this season. After Austria I was hoping to come back even stronger and that’s what happened. Honestly, the team has worked so hard and helped me a lot”, explains Ceccon.
Out of the race tracks, Kevin's performance can be seen as a result of a well organised effort of a multiple team of players to achieve maximum performance. Kevin would like to thank Arden Team, Formula Medicine and Sutton Images, with the financial support from KBW Investments and First management.
“This has been a result of everyone working hard together and the support that has been provided for the team and Kevin.” Julian Rouse, General Manager of Arden.
Off the tracks, the success is explained by a management philosophy which values systematic processes, risk management and human behavior. Kevin´s performance is measured and improved by specialists from medical science to high level mechanical engineers.
“We have lived together high pressure during the past two weeks to get the most out of the champion, but the results are there and we are all very proud. It is amazing.” says Stefano Zuech, Managing Director of Motorsports Division of First.
First believes Kevin may serve as an inspiration for startup and early stage companies, and an incentive for executives to strive for the maximum performance when driving companies they manage in the fast changing economic and business environment.
“Congratulations to the awesome Kevin Ceccon on an impressive come back.” Prince Khaled Bin Alwaleed, chairman of First.
About First
First, a KBW company, is an innovative marketing agency which combines the view of the marketing agency, of the management and of the stockholder, using high impact marketing strategies applied to sports and entertainment. The company initiates 2015 with products and services related to motorsports, talent management and public re-lations, and targeting middle market companies from Middle East, Europe and Brazil.
