Motul to drive World Superbike Championship
The Dorna Group has named Motul as the new title sponsor of the FIM World Superbike Championship (WorldSBK) in a five year deal.
Motul is already a key partner for both the Federation of International Motorcyling, the FIM, and Dorna Group, the commercial rights holder for the WorldSBK series, and the company will make its debut in WorldSBK in 2016.
The deal will see Motul, a French motor oils and industrial lubricants company, support the worldwide superbike racing championship from the start of next season with a dedicated combined championship logo for all adaptations of the series, as well as a brand-new Motul-SBK product range.
Motul products will be on display within the paddock for all the Superbike fans attending the races.
In the meantime, racing oils and lubricants will be available for the teams competing in WorldSBK, putting a perfect combination of racing knowledge and skills at the end users’ disposal.
Marc Saurina, the WorldSBK commercial and marketing director, said: “It is a great pleasure for us to see such an important brand in the history of motorsports joining with WorldSBK’s core values. Motul is the perfect partner with whom to develop our concept of brand experience, having a close proximity to the very DNA of production-based motorcycling.”•Motul extends and expands MotoGP footprint
Romain Grabowski, the Motul motorsport manager said: “We are really delighted to add WorldSBK to the list of motorcycling disciplines we support on a worldwide basis. As with the FIM EWC, WorldSBK teams will be able to use the Motul Factory Line range which is dedicated to racing and which benefits from knowledge gained from the major manufacturers’ use of experimental products in MotoGP. This 360 degree partnership includes the launch of a WorldSBK by Motul product which will be destined for fans of the championship, and we’ve also got a brand-new ‘Motul SBK Experience’ concept which from 2016 will allow us to offer our customers a unique experience at each of the season’s races. We can’t wait for this 2016 campaign to begin!”
