Jeep-owned challenge ‘Mud Mile’ returnsNew Jeep Fest Service Station will be at every race to help Mudders prepare and relax4x4 brand offering VIP parking for Jeep owners

Jeep UK will partner the gruelling race series, Tough Mudder for a third year in a row, the 4x4 brand has just announced.

The famed ‘Jeep Fest Mud Mile’ will return to the 12-mile first race on 30 April in West London, where competitors will tackle one of the toughest obstacle courses in the world. Jeep Fest features a live DJ performing from a converted Renegade to energise contestants progressing through the mud sodden obstacle.

As part of the sponsorship programme, Jeep will support all 12 Tough Mudder events in the UK this year, providing a fleet of Jeep Renegade, Cherokee and Grand Cherokee vehicles to race organisers. Additionally, a new offering, the Jeep Fest Service Station, will provide war paints to increase team spirit pre-race, and offer a place to relax afterwards.

As Mudders finish the race, the Jeep Fest Service Station will be giving away car seat covers to keep vehicle interiors clean, while Jeep owners can also benefit from VIP parking onsite.

“It’s great to be working with Tough Mudder for a third year,” says Damien Dally, head of brand, Jeep UK. “It is a unique series and shares Jeep’s love of adventure, living life to the full and mud!

“We have great admiration for all of the participants as they test their own limit – something which we strive to do at Jeep. Opening the Jeep Fest Service Station will provide Mudders with a place they can prepare pre-race and relax afterwards. We will also be able to show them the latest range of vehicles available from Jeep.”

The first of 12 Tough Mudder races takes place this weekend (30 April) and is Jeep Fest Service Station’s opening event. Find out more about Jeep’s involvement with Tough Mudder here: http://www.jeep.co.uk/life/jeep-friends/tough-mudder/.