Nations Cup 2004 in Paris - December 4, 2004,
TAG Heuer will be the Official Timekeeper of the17th-annual “The Race of Champions- Nations Cup”, to be held for the firsttime ever in the 70,000-person capacity Stade de France in Paris.
At the avant-garde of Swiss watchmaking since its creation in 1860, TAGHeuer is now actively involved in three major motor-racing events: the F1World Championship with Team West McLaren Mercedes, the Indy Racing League(IRL) with its legendary Indianapolis 500 race, and The Race of Champions-Nations Cup 2004.
When it comes to high-precision timekeeping, TAG Heuer possessesunparalleled expertise, thanks to its active participation in 190 Formula 1races, as well as its Official Timekeeper responsibilities with ScuderiaFerarri from 1971-1979 and with West McLaren Mercedes since 1985. The firstto develop--in 1966--instruments capable of accurately measuring to 1/1,000of a second, TAG Heuer is today able to guarantee optimum reliability andprecision in motorcar timing to 1/10,000 of a second.
"To have been chosen as the official timekeeper of this internationallyrenowned event is not only an honor for TAG Heuer, it is also a technicaland human challenge, the likes of which our brand has met with passion inthe world of competitive sports for more than 140 years and through which ithas forged its reputation," says Jean-Christophe Babin, President and CEO ofTAG Heuer.
"For a year our partnership with Indy Racing League and the Indy 500 hasgiven us the possibility to master time to 1/10,000 of a second. This newcollaboration with The Race of Champions will enable us to offer the race'sorganizers TAG Heuer's latest technological innovations and its experiencein the treatment of results," says Jean Campiche, Director of the Timingdivision at TAG Heuer. "At the Stade de France, twelve TAG Heuer engineerswill be responsible for verifying the time trials and race results of thevery best racecar drivers in the world."
"When the World's top drivers race head-to-head in identical cars at TheRace of Champions most heats are decided by a fraction of a second. On thenew track at Stade de France the difference between winning and losing willbe even smaller than usual and it is fundamental to have the most precisetimekeeping in the world. We are very happy to have TAG Heuer and theirexperienced staff as our Official Partners," says Fredrik Johnsson,President of event organizers IMP and founder of The Race of Champions -Nations Cup together with Michele Mouton, the world's best female rallydriver of all times.
