Interest already high as series bids to build upon successful 2020 campaign
State-of-the-art broadcast package promises unrivalled return on investment
Finland returns to RallyX Nordic calendar with OuluZone fixture in June
Three double-headers and a super Swedish showdown to decide title fights
Entries have today (9 February) officially opened for the 2021 RallyX Nordic presented by Cooper Tires campaign, as Finland rejoins the schedule with a double-header weekend at OuluZone.
Despite the disruption of the global pandemic, RallyX Nordic very much bucked the trend in 2020 with a tremendously successful season. Not only did the series stage the first major international rallycross event of the year last summer – Höljes’ high-profile ‘All-Star Magic Weekend’, attracting the likes of Johan Kristoffersson, Niclas Grönholm, Timmy Hansen, Oliver Solberg and Thierry Neuville – but it comprehensively shifted the goalposts in terms of what the discipline can deliver from a broadcast perspective.
Over the course of the campaign, NEP Sweden produced more than 43 hours of cutting-edge, live high-octane action, state-of-the-art drone footage and privileged behind-the-scenes insights (all of which can now be viewed for free here), taking viewers right to the very heart of the events during a period when trackside attendance was strictly off-limits.
In addition to keeping fans royally entertained – with pulsating title fights in every class rooting them to their seats season-long – it also ensured competitors enjoyed unprecedented levels of exposure and their sponsors benefitted from unparalleled return on investment, at a time when value for money was arguably more important than ever.
Far from content to rest upon their laurels, however, RallyX Nordic organisers and the creative brains at NEP have spent the off-season hard at work to ensure the broadcast package for the forthcoming campaign raises the bar even further, with details to be revealed in due course.
With five classes on the agenda – the pre-existing Supercar, Supercar Lites, CrossCar/Crosskart and CrossCar Junior categories joined by Open 2WD in 2021 – and interest already running at record levels, everything is set for another spectacular season of RallyX Nordic competition as bumper grids are anticipated across the board.
The campaign will rev into life with a Danish double-header at Nysum – scene of last year’s title-decider – on 1-2 May, while Sweden’s iconic Höljes circuit plays host to rounds three and four a fortnight later (13-16 May). Finland makes a welcome return to the calendar on 5-6 June with the double-header contest at OuluZone in the north of the country, before Arvika in southern Sweden brings the curtain down on proceedings with a single-header showdown on 13-15 August.
“We are delighted to confirm Finland’s return,” commented Jan-Erik Steen, CEO of RallyX Nordic promoter, RX Promotion. “We have always maintained a good relationship with the Finnish event organisers, and it was a shame we were not able to go there last year due to scheduling difficulties.
“As we said at the time, it was very much our intention to reinstate Finland to its rightful place on the RallyX Nordic calendar, and to have reached an agreement to race at OuluZone is fantastic news for all concerned. Together with Nysum, Höljes and Arvika, we are confident we now have all the ingredients for an exciting, varied and thrillingly unpredictable season ahead.”
Full-season entries will close on Thursday, 1 April. Registrations can be filed here
2021 RallyX Nordic Calendar
May 1-2 Rounds 1/2 Nysum, Denmark RallyX Nordic only
May 13-16 Rounds 3/4 Höljes, Sweden RallyX Nordic and Swedish Championship
June 5-6 Rounds 5/6 OuluZone, Finland RallyX Nordic only
August 13-15 Round 7 Arvika, Sweden RallyX Nordic and Swedish Championship