for just £79
With four British drivers lining up on the start grid at this year’s FORMULA 1™ Santander British Grand Prix, taking place on 6-8 July, there’s never been a better time for young fans and families to experience the intensity, glamour and drama of F1. Recognising that the sport needs to be more accessible to family audiences, Silverstone has today announced the introduction of a new Family Ticket that will go on sale on Monday 30 April, in time for this year’s British Grand Prix.
The new Family Tickets offer incredible value for families who might be heading to the Grand Prix for the first time, enabling a family of four (two adults and two children*) to attend the Friday of this year’s British Grand Prix for as little as £79, while a Family Ticket for qualifying on the Saturday is priced at just £139. Families are also able to purchase up to two additional Child Tickets* for the Friday or Saturday, which are individually priced at £10 and £20 respectively.
The introduction of the Family Ticket follows extensive research that has been carried out by the circuit in recent months. While the three day Fan Ticket, priced at £99, was considered to represent fantastic value, and remains extremely popular amongst the majority of British Grand Prix spectators who enjoy the Friday to Sunday experience, Silverstone bosses identified that a more affordable ‘entry level’ ticket needed to be introduced for families and the younger audience.
Richard Phillips, Managing Director of Silverstone Circuits Limited, commented,
“We want to introduce the world of FORMULA 1™ and Silverstone to family audiences. Fewer young fans are coming in to the sport, and we recognise that something needs to be done to enthuse and engage this market. At £79 for the Friday and £139 for the Saturday the new Family Tickets, for two adults and two children, offer fantastic value for money.
“Nothing compares to the ‘live’ on-event atmosphere generated at the British Grand Prix, and the new Family Tickets will provide an affordable ‘entry level’ option for families who may be thinking of coming to the Grand Prix for the first time.”
In addition to the spectacular F1 action, there’s plenty to keep families entertained away from the track.
British Grand Prix highlights on both the Friday and Saturday include:
Friday 6 July - Formula 1: 2 x 90 minute practice sessions - GP2: Free Practice and Qualifying - Porsche Supercup: Free Practice - Live Music in Entertainment Zones - Red Devils Parachute Display Saturday 7 July - Formula 1: 60 minute practice and 60 minute Qualifying - GP2: Free Practice and Qualifying - Porsche Supercup: Free Practice - Live Music in Entertainment Zones - Wimbledon broadcast on Giant Screens - Live Earth being shown on Giant Screens
Phillips added, “There are very few leisure activities, let alone world class events, that a family of four can experience for as little as £79. We hope to see a few more families joining us at Silverstone for this year’s British Grand Prix. You never know – one or two may even be inspired to become the next Lewis Hamilton.”
To book Family Tickets for the 2007 FORMULA 1™ Santander British Grand Prix, on 6-8 July, visit silverstone.co.uk, or call 08704 588 345.
