for Second Season
The Money Centre is sponsoring Matt Allison, three times British Champion, for a second season in British Touring Car Championship (BTCC).
After the success of last year’s performance, The Money Centre was eager to sponsor Matt again! Both being Norwich based it is a natural association and The Money Centre are always keen to support local talent, especially with Matt being the only professional driver from Norfolk to ever race for the BTCC.
The Money Centre has opted for a branding and hospitality sponsorship package which will include the following:
branding on the driver’s overalls, branding on the British Touring Car, branding on the trucks, and two hospitality tables for all those lucky clients of The Money Centre.
This year coverage of the British Touring Cars will be live on ITV4 which means a potentially 20,000,000 viewers will be exposed to The Money Centre brand.
Matt Allison is in his second year of touring cars. Last year, he finished 6th overall which was a fantastic position to end up in. This year the aspiration is to build on this success and hopefully end with a podium win.
Lynsey Sweales, marketing and PR director for The Money Centre comments: “The Money Centre is pleased to be sponsoring Matt again in his second year of touring cars. We’re delighted to have this opportunity and look forward to another exciting season.”