Penske Racing, one of the most prestigious names in US motorsport, has secured a new sponsor.

The deal sees Beef 'O' Brady's Family Sports Pubs logo appear on the car of 2004 Sprint Cup Series champion Kurt Busch, from the Coke Zero 400 at Daytona International Speedway over the 4th July weekend for the rest of the year.

"We are excited and honored to partner with such a first-class organisation as Penske Racing," said Nick Vojnovic, president of Beef 'O' Brady's. "The ability to tie in with driver Kurt Busch and the No. 2 Miller Lite Dodge is icing on the cake. We look forward to helping our 26 million annual visitors increase their bond with Nascar."

Cars owned and prepared by Penske Racing have produced over 300 major race wins, over 350 poles and 22 national championships. Tim Cindric, president of Penske Racing, added: "We are proud to welcome Beef 'O' Brady's as a valued sponsor with Penske Racing and the No. 2 Miller Lite team. Exciting sports and great food go hand-in-hand and we feel that Beef ‘O’ Brady’s is a natural fit for the family-friendly world of Nascar racing"

Source: SportsPro