Nascar has signed a multi-year licensing agreement with Jeff Gordon Racing School that will see the launch of the Nascar Racing Experience.

The Nascar Racing Experience will offer a range of options to fans, including ride-alongs in cars and the chance to drive one of the current Sprint Cup Series race cars that will be used in all its programmes.

“The Jeff Gordon Racing School provided an unequaled opportunity for fans to sit in the driver seat and, for a moment, become a race car driver,” said Sprint Cup driver and four-time Cup champion Jeff Gordon. “This move to become the Nascar Racing Experience is a good step to expand the programme throughout Nascar working with more teams and tracks.”

Prices for ride-alongs start at US$129 and the driving programmes begin at US$429. Blake Davidson, Nascar managing director of licensed products, said: “The thrill of riding in or driving a real Nascar Sprint Cup car is an experience of a lifetime. This programme allows fans, corporations and our business partners to get first-hand knowledge of what it’s like to race at speeds upwards of 170 mph around the same tracks as the biggest stars of Nascar. No other sport provides to its fans the chance to experience the realism of competition like a racing experience using authentic race cars on a Nascar track.”

Source: SportsPro Daily Deal