Infineon Raceway and Eureka Chemical Company have signed a contract that will see the latter's Fluid Film brand title sponsor qualifying day at the raceway's IndyCar Series weekend.

The day, which will be called Fluid Film Pole Day, is Eureka Chemical Company's first foray into motorsport sponsorship. It will receive an extensive signage package and promotional and logo-usage rights.

"We're delighted to welcome Eureka Chemical Company as a new sponsor for the IndyCar weekend and look forward to the promotional energy they will bring to one of our premier events," said Steve Page, president and general manager of Infineon Raceway.

Anna Stanton, chairman of the board at Eureka Chemical Company, added: "We are very pleased to join with Infineon Raceway, which confirms the exceptional level of performance Fluid Film products have experienced in so many other industries."