Canadian Tire, one of Canada's largest publicly traded companies currently in its fourth year as the title sponsor of NCATS, has added the Honda IndyCar Series race at Edmonton and the Honda IndyCar Series race at Toronto to its motorsport sponsorship portfolio.

As Canada's largest automotive retailer, Canadian Tire has a long tradition of supporting auto racing and motor sports in Canada," said Allan MacDonald, Automotive senior vice president. "Our racing sponsorships will continue to bring the excitement of professional auto racing to Canadian racing fans - a natural fit for our business of helping customers be ready for driving with our unmatched assortment of automotive parts and accessories."

Additionally, Canadian Tire has taken up title sponsorship of the NASCAR Nationwide Series race at Circuit Gilles Villeneuve in Montreal.

Finally, the company has announced a sponsorship agreement with Canadian multi-disciplined sportscar driver Ron Fellows. A resident of Mississauga, Ontario, Fellows will compete in the number 88 Chevrolet Impala in the NASCAR Nationwide Race at Circuit Gilles Villeneuve on 29th August. Fellow's joins current Canadian Tire sponsored drivers, Scott Steckly and Mark Dilley.

"I'm thrilled to partner with Canadian Tire and represent Canada's leading automotive retailer at one of this country's biggest auto racing events," said Fellows. "I'm really looking forward to competing in this year's Montreal NASCAR Nationwide Series race as a member of the Canadian Tire team."

In total Canadian Tire's new sponsorship package is estimated to have cost US$750,000.