Pirelli has extended its partnership with the International Motorcycling Federation (FIM) Superbike World Championship for the 2013-15 campaigns.
The deal, brokered by Infront Motor Sports, will see Pirelli retain its current role in the World Championship as the exclusive racing tyre supplier for the four racing classes through to the end of 2015. The technical partnership between Pirelli and the Superbike World Championship is currently in its eighth year.
“The presence of seven manufacturers in the Championship and full grids in all four classes require a supplier who can guarantee total excellence from all points of view, and Pirelli have fully respected those guarantees, providing stability to the races and contributing enormously to their success,” said Infront Motor Sports CEO Paolo Flammini.
“Eight years of working together have provided results that go way beyond our highest expectations,” Flammini added. “Once again we can count on a tyre supplier, whose commitment to the product, service and development is second to none.” More than 5.5 million spectators have attended at least one Superbike race over the last eight years. Pirelli is also serving as the official tyre supplier of Formula One through to 2013.
Uberto Thun, business unit director for Pirelli Moto, added: “Our Diablo tyres’ performance and quality were key elements in helping Infront to again select us. This new contract confirms our dedication to WSBK, to the sport’s competitiveness, and to a flexible but continued tyre development guaranteeing the best racing tyres are made available.”
Source SportBusiness