TAG Heuer has confirmed its strongest ever motoracing commitment with, for the first time in the 144 years Company history, an active involvement in the two major open wheel racing disciplines in the world, namely Formula One and Indy 500/Indy Racing League.
In Formula One where the Company has been protagonist since 1969, TAG Heuer is happy to announce it has renewed and extended its partnership with Team West McLaren-Mercedes and its drivers, Kimi Raïkkönen, and David Coulthard. TAG Heuer celebrates this year 20 years of partnership with the Team, crowned by 8 FIA Formula 1 drivers world championship titles won with Alain Prost, Ayrton Senna and Mika Hakkinen. TAG Heuer becomes Corporate Partner and Official Timekeeper of the Team. This is an important field where the Company has built a unique experience since 1971 when it became Timekeeper of Scuderia Ferrari, and 1992 with the Timekeeping of the whole FIA Formula One championship.
TAG Heuer will more than ever work closely with Team West McLaren-Mercedes engineers and drivers to develop unique timepieces inspired by the pinnacle of motoracing, like the Microtimer F1 or the new TAG Heuer Formula 1. TAG Heuer will also be actively involved in the new McLaren Technical Center as well as in McLaren-Mercedes roadcars projects and timekeeping tests developments, soon to be announced.
In the mythical Indy 500-mile race and with the Indy Racing League, the world fastest races with the closest qualifying and finish line gaps, TAG Heuer becomes the Official Timekeeper and Chronograph. TAG Heuer is providing the IRL championship and the Indy 500-mile race with 1/10’000th second Timekeeping monitoring, that is 10 times more accurate than any other sport worldwide (Formula One is monitored at the 1/1000th of a second, Skiing at the 1/100th of a second). To succeed in this new challenge and ensure total focus of its engineers and resources, TAG Heuer has decided to relinquish its FIA Formula One Timekeeping activity after 12 years of participation. TAG Heuer wants to thank the FIA, FOM and Allsport Management for their trust and support over these fantastic years and wishes a similar success to the new Timekeeper soon to be appointed.
In parallel to Timekeeping at the 1/10’000th of a second, TAG Heuer will be the partner of IRL 2003 Champion, Scott Dixon, bearing #1 on his car this season and favourite for both 2004 title and Indy 500 race, as well as 3 years in a row Most Popular Driver of the IRL, Sarah Fisher.
TAG Heuer, the reference in prestigious sports watches and chronographs since 1860, is the fourth luxury brand in the world watch market. The Swiss watchmaking legend draws from its active engagement in the world of sports to create the most accurate measuring instruments and sports-inspired timepieces ever made. TAG Heuer has always relentlessly pursued innovation and excellence the summit of performance, the summit of prestige - from the Olympic Games in the 1920s to the best in modern Formula 1 with Team West-McLaren Mercedes, from Louis Vuitton Cup and Moet Cup with Oracle-BMW Racing to the peerless golf of Tiger Woods, the PGA’s World Number One Golfer.
