Red Bull has signed as the title sponsor of the first round of the 2013 MotoGP World Championships at the Circuit of The Americas in Texas, renaming the race as the Red Bull Grand Prix of the Americas.
Although the exact financial details of the deal were not released, in line with other MotoGP title sponsorships, Red Bulls deal is estimated to be worth US$2million.
We are excited to know that Red Bull, which has distinguished itself as an outstanding corporate supporter and innovative marketing partner for world-class motorsports, will be involved as the entitlement sponsor for the first MotoGP event to take place at Circuit of The Americas, said circuit president Steve Sexton.
We look forward to hosting MotoGP and its highly engaged fan base at our new state-of-the-art sports and entertainment venue in Central Texas, and were confident that Red Bull will help us create and capitalise on an unforgettable guest experience, Sexton added.
Carmelo Ezpeleta, chief executive of Dorna Sports, MotoGPs commercial rights holder, said: I am very pleased with this new agreement and the fact that since MotoGP has landed on American soil. Red Bull has been a true partner and given Dorna support in a strong, determined and intelligent manner. That Red Bull has decided to support us at the new Grand Prix to be held at the Circuit of The Americas in Texas next season will no doubt result in the race being a great success.