Jason Workman commences a season-long role as spokesman for "Teen Arrive Alive." This program, promoting teen driving safety, is co-sponsored by M3 Motorsports Marketing & Management and Teen Arrive Alive. The season begins March 20th at the Mobil 1 Twelve Hours of Sebring. Teen Arrive Alive and M3 Motorsports Marketing & Management will work closely with Workman and American Le Mans Series promotion personnel in rolling out the national campaign. Their aim is to educate and influence teens and their parents on the Teen Arrive Alive initiative. Workman will make various promotional appearances and autograph sessions in each race market to answer questions from interested teens and encourage parents to sign up for this creative and important venture.
"The Teen Arrive Alive program will undoubtedly save lives," said Workman. "The motorsports campaign is designed to reflect the responsible nature of what we do at the race track and the extreme focus we take with safety. We believe that responsible driving is extremely important on the race track, but even more so away from it. Teen drivers need to understand that irresponsible driving on the street is simply an invitation to disaster. We hope that the Teen Arrive Alive program can help them understand the consequences and positively influence them in the right direction. It is an important topic, an important program and I’m very proud to be a part of it."
Jason Workman will drive the #11 M3 Motorsports/American Spirit Racing entry in the LMP2 division this year. Workman was awarded the 3rd Place trophy in the LMP2 Championship last year and anticipates an even stronger team performance this year. The bright red entry will be a Nissan powered Lola prototype co-driven by several top young driving talents, all easily identified by targeted teen drivers as one of their own with a message of importance to them all. Jason Workman will be the primary motorsports spokesman for the program and featured in Teen Arrive Alive materials, advertising and publicity brochures.
About Teen Arrive Alive: Teen Arrive Alive encompasses a not-for-profit organization that is dedicated to addressing teen driving on a national scale and promoting safe teen driving habits through awareness, education and incentives. To reach the objective of improving teen driving safety, a generous incentive program, geared toward teen interests, has been developed. The program will reward teenage drivers who modify and improve their driving behavior. These rewards will include visits with the race team during race event weekends. Teen Arrive Alive’s retail venture provides parents with valuable tools to assist them in addressing teen driving behavior
