Lotus connect with EMC to develop 2014 car

The Lotus Formula One team has partnered with global IT firm EMC Corporation.The four-year agreement will see EMC implement its cloud technology to enable Lotus to use more agile and cost-efficient storage, both at its Enstone factory and at the track.EMCs services will also be used to manage, protect and analyse information as the team begins to develop its 2014 car, which will be subject to new regulations regarding its design, aerodynamics and engineering.In return EMC gains access to Lotus existing network of IT and technical partners, as well as a range of hospitality and incentive packages.

Lotus chief executive Patrick Louis said: This is another step forwards for Lotus F1 Team as we transform how we deliver our IT services at both Enstone and trackside locations throughout the world.By providing converged infrastructure and cloud ready technology and solutions, EMC will help us accelerate our journey to the cloud, ensuring that as a business, we are best placed to leverage the benefits of a secure, flexible, robust business oriented IT-as-a-service model (ITaaS).EMCs executive vice president of product operations and marketing Jeremy Burton added: The 2014 season will see a raft of rule changes and a revolution in the way Formula One cars are designed and built. With the emphasis on greater aerodynamic efficiency and a 35 per cent reduction in fuel consumption, the technical directors challenge is greater than ever and EMC is delighted to have joined Lotus F1 Teams portfolio of technical partners.


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