Riki Christodoulou’s status as one of Britain’s brightest Karting talents continues to be confirmed. Last weekend the 15 year won his first ICA British Championship final and this week can reveal that he has the backing of the SHIFT clothing company.

The 2003 JICA British number one has linked up with the firm who support athletes at the highest level in motocross and other off-road disciplines and will wear SHIFT racing gear as well as the company’s line of causal clothing at meetings throughout the remainder of this season.

“This is a great deal for us and we are happy to be with someone like SHIFT,” remarked a Team Christodoulou spokesperson. “Riki received a lot of attention when he wore the new clothing at the last round of the British Championship and we hope this relationship will be as beneficial for SHIFT as it will be for us.”

SHIFT will be represented not only by Riki’s attire but also with decals on the Kart and logos on the driver’s website.

The SHIFT brand is owned by the world-renowned Fox label. MD of Fox Europe, Ian Calvesbert, commented on the deal: “We are proud to be associated with Riki as we have learned of his achievements and seen his potential and believe he is one of the best young Karters around. At SHIFT we only want to be affiliated with the top athletes and professionals. We principally had our interests in Motocross and the US scene but now we are branching out to other motorsports such as KART, NASCAR and of course Karting. We see Riki as an important part of our plans in Europe and have started a relationship that we hope will run for years to come; we like to look long-term with our deals.”  

Team Christodoulou’s next meeting takes place the weekend after Easter with the third round of the Italian Open Championship, Riki finished second the last time he participated in the series several weeks ago at Lonato.