Fashion brand Robert Graham has become the primary sponsor of IndyCar driver Townsend Bell for May’s Indianapolis 500.

The US firm will sponsor Bell’s No. 6 Robert Graham KV Racing Technology Chevrolet/Dallara/Firestone entry at the 2014 edition of the race on 25th May at the Indianapolis Motor Speedway.

Bell, 38, also competes in the Tudor United SportsCar Championship and works as an IndyCar broadcast analyst for NBC Sports. 2014 will mark his eighth start at the Indy 500. No financial information was released.

Verizon confirms Indycar Series title sponsorship"As a long time Robert Graham enthusiast, I can't think of a better 'fit'!" said Bell. "I think race fans will love the paint scheme. If the car is as fast as Robert Graham's customer base is growing, we'll be in great shape on race day. Pop those collars, roll back the cuffs, it's time to get it on!"