TV breakthrough for BTCC
BARB (Broadcasters’ Audience Research Board) figures show ITV1’s liveBTCC coverage from Knockhill was the top-rated motor sport programmeshown that week. It was also the second highest-rated live eventprogramme of the week, beaten only by football’s FA Community Shield. Itis the first time that the BTCC has made it into the top ten sportsprogrammes. In total, 1.1 million people tuned in to ITV1 to watch theaction from race two. Combined with race three’s viewing figure, the BTCCattracted an audience in excess of two million on the day.
DONINGTON PARK TICKET OFFERS'Two for one' ticket offers to the BTCC finale at Donington Park on 26September will appear soon in Auto Express – part of championshipmedia partner Dennis Publishing’s stable – plus 30 regional newspapertitles across the Midlands. The promotion has been put together byHalfords and Team Dynamics – the race preparation expert behindComputeach Racing with Halfords’ two BTCC Honda Civics.
Thepromotion is part of Halfords and Dynamics’ sponsorship of the Doningtonrace day, entitled ‘Halfords Team Dynamics Race Festival'. Also arrangedare spectacular displays by an RAF Tornado F3 jet and double British rally champion Jonny Milner’s Subaru Impreza, plus a free live concertfeaturing quirky pop duo The Cheeky Girls.
In addition, BTCC title sponsor Green Flag is offering free tickets worth up to £50 to the same meeting to new customers registering three or morevehicles with its Fleet Assist Insured cover. Customers wishing to takeadvantage of this offer need to call 0800 001341 by 17 September.
'HUFFY' ON THE BOXITV and BBC’s regional television outlets, Anglia and Look East, arescheduled to feature SEAT Sport UK driver Robert Huff in previews toSnetterton’s BTCC action this weekend. Anglia, which broadcasts to overfour million viewers, will be at the circuit on Friday to interview Cambridgebased Huff, who will arrive at his home circuit off the back of his first BTCC race win at Brands Hatch ten days ago.
READ ALL ABOUT IT!Auto Express is set to include a double-page feature on independentBTCC squad Synchro Motorsport in its Wednesday 8 September edition.This follows a double-page feature on the BTCC’s live ITV1 coverage fromKnockhill in Auto Express' 18 August edition. In addition, full-page colour advertisements have appeared in recent editions of Maxim, Men’s Fitness, EVO, Bizarre and Auto Express promoting up-coming BTCC meetings – all titles are part of the Dennis Publishing group. Maxim is also scheduled to feature a BTCC season review in the coming months.
THOMMO’S DRIVING TIPSMultiple BTCC title-winning team Vauxhall is scheduled to be featured inSoccer AM’s Allsport evening show on satellite television channel SkySports One next Friday 10 September. The show reportedly attractsaudiences of 2.5 million plus. The feature is the first of two filmed atSnetterton last week and in it driver and former BTCC champion JamesThompson gives viewers tips on car control and driving techniques withthe help of in-car footage. The second feature – to be shown the following week – goes behind-the-scenes with Vauxhall to find out just what it takes to be part of a title-winning team.
