Returns on investments continue at a pace for partners of the American Le Mans Series as seven already have garnered more than $1 million worth of television exposure for their brands.

According to Joyce Julius and Associates, Inc., Porsche leads the pack with more than $3.42 million through two races of the 2005 ALMS schedule. It is followed closely by Audi, Mobil 1 and Panoz, all of which are associate, series and event sponsors. The leading team sponsor for 2005 is Pirelli, at $1.7 million, with Michelin and ADT Security Services close behind.

These results continue to show that ALMS partners reap considerable returns on their investments, a win-win situation for all parties.

"This proves what we have been saying along. The American Le Mans Series is an unrivaled advertising vehicle that provides a quantifiable ROI for a broad spectrum of companies," said Scott Atherton, President and CEO of the ALMS. "The quality of the audience we deliver is unmatched in motorsports; it's not just how many, but who we deliver that sets us apart. This has been confirmed by our fans who attend our events and in the figures from Joyce Julius. We are overjoyed with the early returns our partners have received through two races this season and look forward to the greater gains that will be realized in our remaining races."

The next ALMS race is the American Le Mans at Mid-Ohio, set for noon EDT May 22 at Mid-Ohio Sports Car Course in Lexington, Ohio. CBS Sports will broadcast the event from 1 to 3 p.m. EDT, and live coverage will be available on American Le Mans Series Radio at americanlemans.com.