Last weekend’s opening round of the Time Attack and European Drift Championships at Oulton Park heralded the start of SuperPro’s continued support for these two high-profile series’, the manufacturer of high-performance polyurethane suspension bushes renewing its association with these increasingly popular and exciting motorsport campaigns, after being involved with them both in 2009.
Since it was launched in 2005 Time Attack has gone from strength to strength, with more and more competitors signing up each season. And, as the word of its spectacular action spread, the series has seen its public attendance grow year-on-year. For 2010 Time Attack has also increased its status, the series now accredited by the MSA (Motor Sports Association), the official governing body for motorsport activity in the UK.
The concept of Time Attack focuses on three classes: the Club Challenge Class for near standard road cars, the Club Pro Class for cars with controlled modifications and the Pro Class for modified and highly tuned machines – usually prepared by professional tuning companies - with some developing in excess of 900 horsepower!
The competition is based on lap times, with the driver who posts the fastest time of the day declared the winner. In essence, it is qualifying without the racing and as such, appeals to owners and drivers as there is less likelihood of physical contact and crashes.
Adding to the spectacle of the meetings is the inclusion of the Pirelli European Drift Championship, the visually dramatic and entertaining sport of Drifting also gaining popularity in recent years.
Each of the event weekends this year will feature ‘Modified Live’ shows, where component suppliers, tuning companies and car clubs can exhibit - and where SuperPro can be seen promoting its wide-range of high-performance suspension products.
“SuperPro's commitment to the series has been fantastic and we are delighted that our events now form a significant part of their marketing activity”, said series promoter Andy Barnes. “This association works both ways as it provides support for the series and, at the same time, is clearly working for SuperPro, as you only have to look at just how many competitors are now using its products. It’s therefore great to have them back for 2010.”
Although already well established in the performance car market, SuperPro is continually looking to develop its business in this area and sees the Time Attack events as an excellent showcase for its products, as the company’s General Manager Richard Fearn explains:
“Many of the competitors taking part in Time Attack drive their cars to and from the circuits. With SuperPro bushes developed for the road and proven on the track, their construction and design allows suspension systems to work extremely effectively. Therefore, they provide fantastic performance when pushed to their limits in the heat of competition and also are capable of providing a comfortable ride for normal day-to-day driving.”
