The Renault F1 team has confirmed two new sponsorship deals with financial institutions for the remaining races of the 2010 season. Lithuanian retail bank Snoras’ logos appeared on the team’scars for the first time during practice at Spa-Francorchamps. Snoras features on the sidepods. In a smaller deal, private banking firm EFG Bank has agreed to sponsor the team.
“This new business win with Bank Snoras adds a further dimension to our significant commercial efforts in Eastern Europe,” Renault F1 team chairman Gerard Lopez said, “and will offer Bank Snoras a significant boost in global visibility.” The bank has been active for 17 years and has over 1,000 employees in Lithuania, Latvia and Estonia.
Raimondas Baranauskas, president of the bank, added: “Innovation, combined with a proactive approach, are among the core values of Bank Snoras and its group of companies. Formula One, which combines human abilities and the newest technologies, is therefore a perfect fit the bank’s philosophy.”
EFG International’s head of strategic marketing and communications Keith Gapp said of his company’s agreement: “We have a strong focus on historic motor racing, sponsoring events such as Le Mans Classic. It’s exciting for us to be able to complement this, for the remaining races of the 2010 season, with the cutting edge and excitement of Formula One. The Renault F1 team represents an attractive, multi-dimensional opportunity for international companies such as ours.”